Get the Technical Skills You Need to Lead
The University of New Haven’s online MBA: Business Analytics degree trains you to analyze and interpret data to make strategic decisions. The skill sets you gain in this program will prepare you for leadership roles in a wide range of industries.
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Earn a Specialized Degree for Career Success
Optimize your organization and make effective managerial decisions with the online master’s in business analytics program. As a student, you will learn to evaluate enterprise information from various sources, translate it, and use it to shape processes and policies that improve business outcomes.
With this 100 percent online MBA program, you can expand your technical expertise in just 1.5 years. Learn from a faculty of industry experts and build valuable skill sets for the next phase of your career.
Career Outlook: Prepare for the Data-Driven Business World
Organizations of all types rely on data to define strategy and identify potential areas for growth. Job outlook for business and financial occupations is growing faster than the national average,1 driven by factors like globalization and the widespread use of data and market research. With the University of New Haven’s master’s in business analytics program, you can develop relevant skills for careers ranging from marketing to finance and more.
Marketing managers, also known as digital marketing managers, analyze consumer information and market data to understand demand for products or services. They oversee campaigns, communicate with clients, and monitor industry trends.
Many management analysts work on a consulting basis for multiple organizations. They observe and analyze current policies to make recommendations for new systems and processes that can reduce costs and increase revenue.
Additional career options include:
- Financial analyst
- Operations research analyst
The University of New Haven’s online MBA: Business Analytics program features a curriculum designed to deliver the skills and experience needed to make data-driven business decisions, predict buyer and market behavior, and enhance organizational processes. Courses are seven weeks in duration and offered in a flexible, 100 percent online format.
As a master’s in business analytics student, you will study topics like business forecasting, knowledge management, machine learning, database marketing, and more.
Course Spotlight: MKTG 6631 Digital Marketing Strategy
This course will equip students with strategic abilities to help organizations adapt to the rapidly evolving digital markets of the future. It will cover a range of situations as brick and mortar businesses go partly or entirely digital and new business models emerge (such as Airbnb and Uber) that disrupt traditional business models. Using case studies and readings, students will learn the latest and upcoming changes in digital marketing strategy and practice. In addition, students will engage in an experiential learning project (e.g. search engine marketing) with a real business to appreciate the link between strategy and execution.Curriculum
Course Spotlight: ECON 6635 Business Forecasting
The focus of this course is on statistical and data analytical methods for the preparation of business forecasts. A variety of empirical techniques are covered: smoothing methods, moving averages, regression analysis, classical time-series decomposition methods, and ARIMA (Box-Jenkins) models. Emphasis is placed upon building forecasting models and evaluating their reliability. The focus is on time-series data. R is the preferred statistical package.
Frequently Asked Questions
Get answers to commonly asked questions about online learning at the University of New Haven. If you need additional information that’s not covered here, our admissions team can help. Contact us or call 855.474.8465.
While this is a 100% online program, students must complete at least 30 credits of coursework with the University of New Haven to graduate.
Because this program is designed for adult learners and working professionals, it can be completed part-time on a flexible schedule.
No GRE or GMAT scores are required for admission.
While work experience is not required for the MBA, prospective students must submit a résumé as part of their application.
Students can transfer up to six credits into the program. Keep in mind that at least 30 credit hours of coursework must be completed with the University of New Haven to graduate.
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Business and Financial Occupations. Retrieved from https://www.bls.gov/ooh/business-and-financial/home.htm.
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers. Retrieved from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-5.
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Management Analyst. Retrieved from https://www.bls.gov/ooh/business-and-financial/management-analysts.htm.