M.S. Business Analytics: Marketing Analytics Concentration
Apply Analytics to Enhance Marketing Strategy
The Marketing Analytics concentration of the University of New Haven’s master’s degree in business analytics enables you to apply your expertise to marketing-focused career paths. You’ll explore current developments in marketing, learn how to collect marketing data, practice statistical analytics tools, and identify effective marketing strategies.
This fully online concentration incorporates an elective course to further individualize your degree. Choose from a list of nine options with topics in database marketing, social media marketing, digital marketing strategy, advanced data science, and more.
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- Duration 2 Years
- Cost per Credit $852
- Credit Hours 30
Program Benefits
- Gain industry-leading marketing analytics skills
- Discover our award-winning career development resources
- Become a leader in several types of marketing jobs
Develop and Deliver Data-Driven Marketing Strategies
Businesses and companies across every industry need to maintain and advance their status in an expanding economy. Opportunities are growing for marketing professionals who can make strategic decisions that combine their analytics expertise with the latest industry insights.
The Marketing Analytics concentration equips you with a holistic business perspective and gives you experience with contemporary analytics tools. Depending on your career goals, you can personalize your concentration with an elective in:
- Database Marketing
- Decisions in Operations Management
- Digital Marketing Strategy
- Marketing Research and Information Systems
- Multivariate Analysis
- Social Media Marketing
Help Organizations Thrive with Your Marketing Analytics Expertise
The University of New Haven’s master’s degree gives you the analytics and leadership skills you need to stand out for rapidly growing opportunities.
According to the Bureau of Labor Statistics, jobs for marketing analysts are projected to grow 19% from 2021 to 2031, adding 99,800 positions.1 Many employers seek professionals who can analyze large amounts of data, inform effective pricing strategies, draw conclusions from customer feedback, and find new ways to reach customers.
Market Research Manager
$87,515/year2
Market research managers oversee teams of marketing professionals. They assist their team members with their duties, manage projects and timelines, and communicate with other managers and administrators on behalf of their team.
Market Research Analyst
$63,920/year1
Market research analysts collect data surrounding their employer’s customers, sales, advertising, competitors, and more. They analyze large amounts of data, forecast future trends, and make recommendations to help a company perform better.
Additional marketing analytics jobs include:
- Big data analyst
- Computer systems analyst
- Consumer insights specialist
- Digital marketing analyst
- Marketing manager
- Operations research analyst
- Social media manager
Curriculum
In the Marketing Analytics concentration, you’ll explore marketing metrics and analyze data using a set of statistical tools to facilitate informed decision-making.
Courses in this online master’s degree program emphasize hands-on, real-world applications.
Course Spotlight: Marketing Analysis and Customer Value
This course integrates marketing strategy with the enhancement of value in firms, products, services, and industries. The course focuses on competitive and customer metrics and analysis, development of marketing strategy, and implementation of strategic marketing plans in business organizations. The course incorporates current developments in marketing to acquaint students with the present-day challenges of marketing activities and serves as a vehicle for the application and integration of the concepts, analytical tools, and problem-solving approaches to developing a marketing strategy.
CurriculumCourse Spotlight: Marketing Analytics
This course includes methods used in online marketing, grocery stores, and financial markets. The course also explores customer big-data techniques and their theoretical foundations to help students acquire practical skills through hands-on experiences. Students are provided with the tools and the confidence necessary to analyze real-world questions and present their findings.
Additional Concentration Option
Frequently Asked Questions
Get answers to commonly asked questions about online learning at the University of New Haven. If you need additional information that’s not covered here, our admissions team can help. Contact us or call 855.474.8465.
With this degree, you can launch or advance your career as a management analyst or business analyst in various industries, organizations, and businesses.
Applying to the online M.S. in Business Analytics program is quick and easy. You can start your application today.
In the Global Supply Chain Management concentration, you’ll learn how to analyze the efficiency of every step along the chain and develop the metrics that inform decisions.
This program can be completed in 18 months, depending on transfer credits and how many courses you take at a time.
There are currently no additional fees associated with the total tuition fee. Please note that program fees are subject to change each academic year.
Sources:
- Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Market Research Analysts. Retrieved from https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm#tab-1.
- Payscale, Average Market Research Manager Salary. Retrieved from https://www.payscale.com/research/US/Job=Market_Research_Manager/Salary.